Why

From Simon Sinek;

“Leading means that others willingly follow you – not because they have to, not because they are paid to, but because they want to”

“People don’t buy what you do, they buy why you do it”

“The goal is to hire people who believe what you believe … Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them”

“Average companies give their people something to work on. In contrast, the most innovative organizations give their people something to work toward. The role of the leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.”

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